Congrats to our 2019 Roadie for a Day Grand Prize Winner!

Congrats to our 2019 Roadie for a Day Grand Prize Winner!

The Percussion Marketing Council (PMC) celebrated the 2019 International Drum Month (IDM) “Roadie for a Day” grand prize winner Anthony Lowe. This year’s winner received a backstage tour and visit with celebrity spokesperson and internationally acclaimed drummer Cindy Blackman Santana at the Santana concert in Tinley Park, Illinois on August 4th.

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PMC Announces 2019 International Drum Month Drummer Cindy Blackman Santana at NAMM

PMC Announces 2019 International Drum Month Drummer Cindy Blackman Santana at NAMM

This year’s annual Percussion Marketing Council (PMC) All Member Meeting and Percussion Industry gathering held during the January NAMM convention provided the attending audience with a snapshot of what’s in store for the organization’s market development initiatives for 2019 and beyond. The highlight of the meeting and reception was the announcement of renowned drum Cindy Blackman Santana as the PMC’s spokesperson for the May International Drum Month (IDM) campaign and host for the 2019 Roadie for a Day contest.

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The PMC is Committed to Inspiring the Next Generation of Drummers

The PMC is Committed to Inspiring the Next Generation of Drummers

The December 2018 issue of Music Inc. magazine interviewed the PMC's co-executive directors for the article “Seeding the Market: Percussion Marketing Council is committed to partnering with retailers and schools to inspire the next generation of drummers.”

Many thanks to the Music Inc. magazine publisher for spotlighting the work that the Percussion Marketing Council does to promote drumming and create new drummers.

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PERCUSSION TRENDS Q&A: Growing the Drum Market by Creating More Drummers

PERCUSSION TRENDS Q&A: Growing the Drum Market by Creating More Drummers

The November 2018 issue of Music Trades magazine featured a Q&A with the PMC’s co-executive directors: David Jewell, Stacey Montgomery-Clark, Brad Smith, and Karl Dustman on “Percussion Trends” and the work the PMC is doing to grow the drum market by creating more drummers.

Many thanks to the Music Trades magazine publishers for spotlighting the work that the Percussion Marketing Council does to promote drumming and create new drummers.

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Def Leppard Drummer Rick Allen Welcomes PMC’s “Roadie for a Day” Grand Prize Winner

Roadie for a Day winner 2018 with Rick Allen, drummer for Def Leppard

CLEVELAND, OH — September 23rd marked the conclusion of the Percussion Marketing Council (PMC) 2018 International Drum Month promotion with the “Roadie for a Day” grand prize winner meeting legendary drummer Rick Allen of Def Leppard at the San Diego, CA concert. Contest winner Bradley Biggs from Anaheim, CA, spent the day at the Petco Stadium, meeting with Allen backstage, and experiencing what it’s like to be a professional touring drummer, including band sound-check and all-access Def Leppard concert.

Biggs was one of more than 1200 entries submitted online through the Percussion Marketing Council’s website. The PMC's International Drum Month promotion reaches beyond the music industry through targeted social media marketing to create excitement for drums and drumming, while helping drive new drummer-customers to local music stores or drum shops during the  month-long May campaign.

“This year the International Drum Month campaign and ‘Drum Roadie for a Day’ contest received tremendous interest and support from the entire percussion industry,” says PMC Executive Director Karl Dustman. “We had 125 participating retailers use the life-size Rick Allen standup in their stores to attract additional entries for the “Drum Roadie for a Day” contest. This year we more than doubled the number of entries that were received during the 2017 International Drum Month (IDM) campaign.  With over 1200 contest entries, this is the largest consumer participation in IDM history.”

The “Roadie for a Day” backstage experience started early in the day with a detailed tour of Allen’s drum kit with Def Leppard drum tech Jeff Diffner. He went in-depth on the inner workings of Allen’s drums as well as the Def Leppard live show. Allen surprised contest winner Biggs by showing up backstage earlier than expected. Biggs was floored when Allen walked up to him and said, “Hi Bradley, I’m Rick and it’s a pleasure to meet you.”

Biggs commented after the concert, “While it’s music that makes a band, it is an enduring spirit of perseverance that makes Def Leppard. Rick Allen particularly embodies this spirit and serves as a fountain of musical and emotional inspiration in my life. While I have previously attended other Def Leppard concerts, but this year on behalf of the Percussion Marketing Council, I got to experience my favorite music in an entirely new way. It was truly an honor of a lifetime to be chosen as the winner of the PMC’s 2018 Roadie for a Day contest.”

Special thanks to Yamaha Corporation Marketing Communications Manager David Jewell and Yamaha Drums Artist Relations Manager Greg Crane for arranging this year’s backstage experience with Rick Allen. Allen is considered one of rock music’s most energetic and talented drummers on an international scale. A 1984 automobile accident severed Allen’s left arm, but he did not let that stop him. With the aid of acoustic-electric hybrid drum kit, Allen uses four electronic pedals for his left foot to play the pieces he used to play with his left arm. Allen plays Yamaha Oak Custom drums with a matching subkick, along with Remo drumheads, and Zildjian cymbals.  

Plans are already developing for the May 2019 International Drum Month campaign with the goal of recruiting more retailers and attracting even larger consumer participation.

KoSA 23 Drum Camp in Montreal was a smashing success!

Official Press Release:

The renowned KoSA International Percussion Workshop and Drum Camp celebrated its 23rd edition in Montréal, Québec Canada this past June at KoSA’s year-round music school:  the KoSA Academy. KoSA’s Co-Founders and Directors, Aldo Mazza and his musician wife Dr. Jolán Kovács  hosted a jam-packed room of eager participants who came from different parts of Canada and the United States to attend this uniquely inspiring and intense event.

KoSA prides itself in offering a total percussion immersion (40 hours of drumming in 5 days!) in a variety of world percussion instruments (congas, bongos, djembes, cajon, drumset) and a variety of styles (Cuban, African, jazz, funk, rock). This year’s theme:  “Play Better” was a fitting message about taking control in your life by studying with the top masters and applying what you are learning in achieving the ultimate goal of playing better and improving one’s self. The students this year ranged in age from 11-67 and had a diverse level of ability from merely one year of training, to advanced professionals, and yet despite these marked differences, an intense bond and camaraderie was immediately formed as of the first day.

The week kicked off with a very informative clinic on drumset techniques by Montreal jazz musician and Concordia professor Jim Doxas who was accompanied by his talented bass player Adrian Vedady.  Yves Cypihot who teaches at the KoSA Academy’s year-round music school shared his expertise in African drumming and gave a highly energetic class to all on African djembe techniques. Tuesday evening, participants had a lively discussion via skype with the multi- talented Joe Bergamini live from his studio in New Jersey.  Joe talked about the Sabian Education Network (SEN) and he covered the topic of drumming in broadway shows, explaining  the process of performing, and preparing to play in the broadway world according to his vast experience. The week continued with the legendary Cuban group Clave Y Guaguancó (the famed group that was formed in Havana, Cuba nearly 50 years ago)  and participants were transported straight into the Cuban culture of songs and rhythms .   Aldo Mazza’s classes in Cuban techniques promoted his own recent book on “Cuban Rhythms for Percussion & Drumset:  The Essentials” and he wowed his captive audience as he performed on his unique hybrid drumset. This hybrid performance practice mixes African drumming, Cuban drumming, hand percussion of all types, electronic percussion and looping live in performance. 

On Thursday, the KoSA camp was graced with the presence of Larnell Lewis of the Grammy-award fusion group Snarky Puppy.  Larnell spoke straight from his heart about his beginnings in music and what it takes to make it in the music world.   He was very touched to receive from KoSA a Lifetime Achievement Award for “his creative and innovative drumming concepts and techniques.”  All participants received a complimentary ticket from KoSA as part of their tuition to see Snarky Puppy and Larnell at the Montreal Jazz Festival that evening and were simply blown away with the mastery of the group!  

The week continued with the incomparable Glen Velez who taught Arabic frame drum techniques (this was his 23rd appearance teaching at KoSA) and hypnotized everyone with his interactive vocalization and Central Asian overtone singing.    First time KoSA Faculty member, Emmanuelle Caplette also shared her mega talent at KoSA on Friday morning putting participants through a grueling regiment of drumset techniques stemming from her own background in the drum corp world.  The participants then showcased their own passion for drumming on Friday afternoon. There were many memorable performances including various trios featuring participants on drumset accompanied by KoSA’s talented rhythm section:  Juan Carmona from Cuba on bass and the immensely talented Montreal artist who also is on faculty at the KoSA Academy:  Yoel Diaz.  

On the last day, long-time KoSA alumnus Faculty member Sergio Bellotti, spoke to participants about the importance of music education and gave an extremely inspiring clinic on musical application of the rudiments on the drumset .  Following this presentation, Sergio was joined in a round-panel discussion alongside Jim West (founder of Justin Time Records), Mark Guiliana (drummer for the late David Bowie), and Aldo Mazza in a vivid discussion of “Success in the Music Business World”.  The day and the camp wrapped up with Mark Guiliana who was invited for the second time as a member of the KoSA Faculty but who was also a KoSA participant for two years in a row when he was merely 16 and 17 years of age.  A fun fact and sheer inspiration for the current 16 year old participants to know!

Graciously sponsored by : Ludwig/Musser, Sabian, Evans, Yamaha, Promark, Gretsch, Vic Firth, Alfred, Zildjian , and Sonor. The KoSA world is continuously in expansion with programs not only in Canada, the USA but also in Cuba ,Europe and in China.   For more information on all things KoSA, visit us at and at                                              -30-

Get a FREE drum lesson at Warped Tour 2018!


This summer at Vans Warped Tour, visit the Percussion Marketing Council's First Free Drum Lesson Tent at the following locations to get a free introductory drum lesson. Stay tuned for more cities to be announced!

Hosted by Cascio Music

Hosted by Long Island Drum Center

Hosted by Progressive Music Center



Any retailer wishing to get involved should contact Billy Cuthrell at to reserve your tour date and location ASAP.

PMC Announces “Last Call” for Retailers to Participate in 2018 Summer Vans Warped Tour, First Drum Lesson Campaign

Cascio Music tent-hosting with electronic drum kits, Milwaukee, Wisconsin

PMC Announces “Last Call” For Retailers To Participate In 2018 Summer Vans Warped Tour, First Drum Lesson Campaign

Since 2011 the Percussion Marketing Council (PMC) has offered retailers the chance to partner with Vans Warped Tour to promote the excitement and benefits of drums and drumming to the thousands of attendees that gather at each tour city. The PMC reports that the average annual first-free drum lessons provided by the local professional drum teacher has exceeded 850 free drum lessons per summer tour. 

“This is a tremendous opportunity for any percussion retailer to grow their customer base," says Billy Cuthrell, Percussion Marketing Council’s Vans Warped Tour Lesson Lab Program Director. “We have been collaborating with the Vans Warped Tours for over six years and encourage any educational-minded music retailer to host a PMC First-Free Drum Lesson Tent operation within their regional market.” The dates and venues are all posted on  as 2018 marks the Vans Warped Tour's final cross-country run.

The partnership between the PMC and Vans Warped Tour is founded on the PMC’s non-profit status, bringing an educational element to the summer concerts, while offering local participating drum retailers the opportunity to connect with the energized youth market to create new players and customers.  

Cuthrell says, “It’s a win for the retailer on all fronts. While getting your business's name out in front of thousands of loyal music devotees, you’re also supporting your local community. Just by bringing plenty of your store’s business cards, hanging your large store banner within the FREE DRUM LESSON Tent and having promotional/educational store materials to hand it out to all that come by the tent for that first drum lessons you are going to get attention and customers".

The PMC promotes that alliance to retailers as a free and simple process. Once the hosting retailer’s date and venue is confirmed the Lesson Lab pop-up tent is scheduled to ship directly to the store free-of-charge along with supporting collateral materials to help make the day successful. The local hosting percussion retailer provides free first-five-minute drum lessons to any attendee that signs-up during the day at the Lesson Lab tent. The hosting retailer collects the beginning drummer contact information so that the retailer and the PMC can then follow-up with each individual that experienced his or her first drum lesson during the Vans Warped Tour event. The number of drum lessons given in one day could range from seventy to over a hundred.

Cuthrell says, “There’s plenty of cities and dates on the Vans Warped Tour schedule still available and retailers should check for current 2018 US tour dates." 

Any retailer wishing to get involved should contact Cuthrell directly as soon as possible at to reserve your tour date and location. Once confirmed you will receive a confirmation and planning tips/FAQ sheet for information on making your date successful. Cuthrell will also guide you through the steps to take at the event to ensure your success and answer any questions you have.

Lesson Lab tent hosted by Rhythm Traders Drum Shop, Portland, Oregon

Yamaha hosted Lesson Lab in Pomona, California

PMC "Roadie for a Day" Contest Provides Experience-of-a-Lifetime for Contest Winner

“The February 16th, 2018 Roadie For A Day event was a huge success”, according to Sarah Hagan, the Percussion Marketing Council’s Advisory Board Member overseeing the grand finale event from the 2017 International Drum Month campaign contest.  Hosted by international drummer celebrity Matt Greiner, drummer with the August Burns Red Band, and Zildjian’s Director of Artist Relations, Sarah Hagan, this was a once-in-a-lifetime experience. The twenty-five year-old winner Bobby Laflamme of Winchendon, MA witnessed a day-long event that culminated the search and review of over five-hundred contest entries for the PMC’s  2017 Roadie Contest.

Hagan reported, “The event took place at the Palladium in Worcester, MA which was the venue for the evening concert.  Matt was a gracious host to Bobby Laflamme and I.  After the usual introductions, we went backstage to meet Matt Greiner and the entire August Burns Red band, and to present Bobby with his PMC Grand-Prize Package assembled from the many PMC Membership companies.  After that it was time to for Bobby to start experiencing a day in the life of a professional high visibility drummer.  They spent time together talking about drums, the music industry, and life on the road with Matt and the band. The full-scale on-stage sound check experience was next   which included a special invitation to sit behind Matt's massive  kit and play a favorite ABR song under the lights."

“Immediately following was the photo session with the band onstage, followed by a snack on the band’s tour bus and sitting in on a drum lesson conducted by Matt. Shortly thereafter there was a meet and greet with fans and the final preparations to watch the entire concert from sidestage. The day culminated with Matt Greiner showcasing his amazing drumming talents in front of a packed house of happy fans!  Contest winner Bobby Laflamme was at a loss for words in trying to describe the event and experience”.

The PMC has been conducting the Roadie for a Day contest as part of the annual International Drum Month public awareness initiative for six consecutive years. Each year the number of participating percussion retailers and drummer “Roadie” contest entries increases significantly. International Drum   Month remains one of the PMC’s flagship market development efforts to grow the marketplace   for all percussion instruments, accessories and educational opportunities.  By creating consumer and local percussion retailer connections the all-volunteer nonprofit percussion industry trade association continues to create more drummers, customers and interest in learning and playing drums.