PMC Announces “Last Call” for Retailers to Participate in 2018 Summer Vans Warped Tour, First Drum Lesson Campaign

Cascio Music tent-hosting with electronic drum kits, Milwaukee, Wisconsin

PMC Announces “Last Call” For Retailers To Participate In 2018 Summer Vans Warped Tour, First Drum Lesson Campaign

Since 2011 the Percussion Marketing Council (PMC) has offered retailers the chance to partner with Vans Warped Tour to promote the excitement and benefits of drums and drumming to the thousands of attendees that gather at each tour city. The PMC reports that the average annual first-free drum lessons provided by the local professional drum teacher has exceeded 850 free drum lessons per summer tour. 

“This is a tremendous opportunity for any percussion retailer to grow their customer base," says Billy Cuthrell, Percussion Marketing Council’s Vans Warped Tour Lesson Lab Program Director. “We have been collaborating with the Vans Warped Tours for over six years and encourage any educational-minded music retailer to host a PMC First-Free Drum Lesson Tent operation within their regional market.” The dates and venues are all posted on  as 2018 marks the Vans Warped Tour's final cross-country run.

The partnership between the PMC and Vans Warped Tour is founded on the PMC’s non-profit status, bringing an educational element to the summer concerts, while offering local participating drum retailers the opportunity to connect with the energized youth market to create new players and customers.  

Cuthrell says, “It’s a win for the retailer on all fronts. While getting your business's name out in front of thousands of loyal music devotees, you’re also supporting your local community. Just by bringing plenty of your store’s business cards, hanging your large store banner within the FREE DRUM LESSON Tent and having promotional/educational store materials to hand it out to all that come by the tent for that first drum lessons you are going to get attention and customers".

The PMC promotes that alliance to retailers as a free and simple process. Once the hosting retailer’s date and venue is confirmed the Lesson Lab pop-up tent is scheduled to ship directly to the store free-of-charge along with supporting collateral materials to help make the day successful. The local hosting percussion retailer provides free first-five-minute drum lessons to any attendee that signs-up during the day at the Lesson Lab tent. The hosting retailer collects the beginning drummer contact information so that the retailer and the PMC can then follow-up with each individual that experienced his or her first drum lesson during the Vans Warped Tour event. The number of drum lessons given in one day could range from seventy to over a hundred.

Cuthrell says, “There’s plenty of cities and dates on the Vans Warped Tour schedule still available and retailers should check for current 2018 US tour dates." 

Any retailer wishing to get involved should contact Cuthrell directly as soon as possible at to reserve your tour date and location. Once confirmed you will receive a confirmation and planning tips/FAQ sheet for information on making your date successful. Cuthrell will also guide you through the steps to take at the event to ensure your success and answer any questions you have.

Lesson Lab tent hosted by Rhythm Traders Drum Shop, Portland, Oregon

Yamaha hosted Lesson Lab in Pomona, California