PMC Announces 2018 International Drum Month Celebrity Drummer


February 28, 2018 - Cleveland, OH

 This year’s annual Percussion Marketing Council (PMC) All Member Meeting and Percussion Industry gathering held during the January NAMM convention provided a record attendance audience with a snap shot of what’s in-store for the organization’s market development initiatives for 2018 and beyond. The highlight of the meeting and social atmosphere was the announcement of international drum celebrity RICK ALLEN of Def Leppard as the PMC’s spokesperson for the May-2018 International Drum Month (IDM) campaign.  

 PMC Executive Officer David Jewell introduced Allen by stating,   “Rick Allen is one multi-talented individual encapsulating the Human Spirit as a Photographer, Artist, Musician and Humanist”. Allen attended the entire duration of the meeting and spoke briefly during the PMC’s Board presentation.  “Music is a gift we’ve all been given and now we’re able to share it and inspire other people to pick-up an instrument. Everyone in this room does their part to pass that on”. commented Allen.  During the informal meet and greet Allen conveyed his excitement in being selected to work closely with the PMC during the May 2018  campaign. In additional he will host the Roadie for a Day grand prize contest winner for an all-inclusive full-day back stage concert experience, band sound-check, and all access Def Leppard concert attendance while Allen and the band tours throughout 2018.

Born in the United Kingdom, Allen has been Def Leppard’s drummer since he was 15 years old. Surviving a 1984 automobile accident that resulted in losing an arm, he continued all drumming responsibilities on an electronic drum kit which eventually become a blend of acoustic and electronic drums.  As an  Artist, Photographer, Humanist and Musician,  Allen possess the finest qualities of a professional drummer to impact all young drummers and wanna-be drummers, encouraging everyone to experience how he continuously connects his body and mind creating a massive energy on every performance stage. 

At the annual meeting the  PMC Board  unveiled the life-size in-store cardboard stand-up of Rick Allen.  This stand-up will be provided to the first 150 participating percussion retailers that sign up   as official IDM merchants. The May month-long public awareness campaign will be promoted   via the website.

International Drum Month, now in its 23rd consecutive year, has created broad audience awareness campaign impact, bringing the enjoyment and educational value of drums and drumming to existing players,..while growing the market through accessibility to everyone interested in playing drums.

Retailers are encouraged to register for participating in the 2018 campaign, at  Individuals entering the Roadie for a Day contest can register on the same website, starting May 1st through  May 31th.

Rick Allen drummer for Def Leppard - International Drum Month 2018