PERCUSSION MARKETING COUNCIL Launches
New “Get Involved” Initiatives to Connect with 
All Percussionists and Retailers

Cleveland, OH—The Executive Committee of the Percussion Marketing Council (PMC) launched two new program initiatives during the January NAMM convention in Anaheim, California, directly addressing the need of growing and supporting drum set oriented members and firms in the percussion industry.

PMC spokesman, Karl Dustman commented, “The all-new ‘Friends of the PMC’ and ‘Drums Across America’ are unprecedented initiatives for the PMC. Under the campaign heading of ‘Get Involved,’ the PMC is connecting with the full tapestry of the drum industry by creating two specific programs geared directly to building the market for percussion products. PMC will be investing resources to provide more opportunities for companies, teachers, players, and retailers to support and get involved with the PMC.”

FRIENDS OF THE PMC brings a long-needed opportunity and answer to the many teachers, players, schools, studios, and retailers who’ve asked, “How can I get involved with the PMC and its programs?” Two new “Friends” categories have been created: “Partners” level of support will be directed to colleges, universities, retail music stores, drum shops, non-percussion publications, and music/percussion associations. The “Supporters” level of support will be directed to teachers, lesson studios, teaching websites, and individual players.

Friends of the PMC membership will have specific benefits and opportunities to host Percussion In The Schools, Roots of Rhythm, Vans Warped Tour Lesson Labs, Days of Percussion Lesson Labs, and other educational programs and events supporting the creation of new drummers and general public awareness of percussion and drumming.

DRUMS ACROSS AMERICA builds upon the tremendous three-year success of the PMC Free Drum Lesson Lab tent operations at select Vans Warped Tour summer venues. PMC Advisory Board Member Billy Cuthrell states, “We realized many more NAMM-member retailers wanted to get involved with the PMC’s Lesson Lab concept and now we are able to increase the Lesson Lab Tent activities through the entire calendar year. We will seek to partner with two or more retailers per month that see regional opportunities in hosting a Drums Across America free drum lesson lab tent in their local market.” The PMC’s mission in this ground-breaking alliance with qualified retailers is to create more players, thus developing more customers for hosting retailers in their local markets.

Drums Across America can be conducted at local arts/music festivals, shopping malls, school events like arts fairs, and related educational gatherings. Drums Across America free drum lesson lab program is designed exclusively for Friends of the PMC retail members. The lab tent will be shipped to and from their store location at no charge.

The PMC website, www.playdrums.com contains full information, downloadable applications, and membership forms. Supporting images attached: Friends of the PMC, Drums Across America logos.

About the PMC

Formed in 1995, the Percussion Marketing Council is the percussion industry’s trade organization. The PMC is a non-profit with a mission to actively promote the many benefits of drumming to the general public. Part of this mission is to provide professional marketing incentives, advertising campaigns, educational programs and activities that bring increased public awareness to drumming, thus increasing the number of people playing all types of drums.  Members belonging to the organization represent every facet of the percussion industry including manufacturing, distribution, publishing and educational festival-events. For more information, visit PMC’s website at www.playdrums.com.

For further information about the Percussion Marketing Council and programs:

Percussion Marketing Council; P.O. Box 33252; Cleveland, OH 44133

Telephone: 440-582-7006   Email: kbdustman@aol.com    Web: www.playdrums.com