Percussion Marketing Council Introduces Drums Across America and Friends of The PMC
February 25, 2013 – DRUMS ACROSS AMERICA builds upon the tremendous three year success of the PMC First Free Drum Lesson Lab Tent operations at select Vans Warped Tour summer venues by increasing the Lesson Lab Tent activities through the entire calendar year. The PMC will partner with two or more retailers per month that seek to work with the PMC on this ground-breaking program creating more players, developing more customers and signing up more drum lessons than ever before.
Friends of the PMC RETAILER Members qualify for this free of charge PMC Lesson Lab Tent shipped to and from their regional location to conduct the “First Free Drum Lesson” in their festival, shopping mall, school event or activity. For full program details please jump to DRUMS ACROSS AMERICA and FRIENDS OF THE PMC
Expands International Drum Month Campaign to Grow Drum Kit and Hand Percussion Market
October 15, 2012, Cleveland, OH— The Percussion Marketing Council’s (PMC) celebrates its 17th consecutive November International Drum Month (IDM) with an expanded national campaign directed to creating more new Drum Kit or Hand Percussion drummers and connecting them with music retailers for the first time.
Built upon previous IDM success, the Percussion Marketing Council is encouraging want-to-be players to get started this November by visiting their local music store or drum shop with the 2012 International Drum Month “Play It Like You Mean It” coupon in order to get free drumming materials sent to them from the PMC. Each pack contains a specific assortment of educational information such as instruction books and DVDs, as well as starter essentials for either drum set or hand drumming.
All Beginner Pack components were donated by PMC member companies. Educational instruction materials were provided by Hal Leonard, Yamaha, Hudson Music, Alfred Publishing, Modern Drummer and Drum! magazines. Start-up instruments include drumsticks, splash cymbals, drum-keys, conga-shaped shaker sets, and egg shakers, provided by Latin Percussion, Gibraltar Percussion, Sabian, Vater Percussion, Zildjian, and Clevelander Drum. As a special bonus this year, each Beginner Pack will also include PMC member’s logo stickers. The coupon is available in a number of consumer magazines or by visiting the PMC’s website, www.playdrums.com, and clicking on International Drum Month.
Bob Jespersen, PMC Executive Committee member and call-center manager for KMC Music noted, “Retailers in previous years have welcomed new customers coming into their stores to get their PMC International Drum Month Beginner Pack coupons validated. By simply attaching their store’s business card, there is an immediate connection of customer and music merchant. This in-store connection completes the circle the PMC has been dedicated to promoting since its inception. There isn’t a store owner who wouldn’t like to have more new music customers—now the PMC provides the opportunity for those want-to-play customers to visit the music store, allowing the new drummer and retailer relationship to develop and build instantly.”
Billy Cuthrell, PMC Advisory Board Member and owner of Progressive Music Center commented, “This year with two distinctly different Beginner Packs, we have eliminated another consumer excuse for not playing drums. In analyzing the results from previous campaigns, we firmly believe the entire percussion industry and each of our PMC members will benefit from this year’s turn-key IDM campaign. This is evident in the information and layout of both the Consumer and Retailer full-page advertisements created for the 2012 November International Drum Month campaign. By reaching new audiences through social media, combined with our brand new print ads, we are motivating all ages of music makers to get started with free stuff from the PMC.”
The PMC thanks the music industry consumer and trade publications for supporting this annual market development initiative by including the full-page color advertisement informing consumers and retailers about the campaign. For further details about the 2012 International Drum Month and tools available to retailers in becoming pro-active in the development of their own November International Drum Month store-wide campaign, visit the PMC website (www.playdrums.com) for more details by clicking on International Drum Month. Also, don’t forget to become a fan of the PMC on Facebook and follow them on Twitter, too.
Members of the Percussion Marketing Council include: Alfred Publishing, Artist Works Video Exchange Learning, Clevelander Drum Company, Dancing Drum, Dream Cymbals & Gongs, Drum Business Magazine, DRUM!, Drum Channel, Ethnomusic, Inc, Gibraltar Hardware, Gon Bops, Gretsch Drums, Hal Leonard Corporation, Hudson Music, KMC Music, KoSA Educational, Latin Percussion, Modern Drummer Magazine, Musicorp, Music With Colors, Progressive Music Center, Remo, Roland, Rhythm Band, Sabian, Toca Percussion, Traps Drums, Universal Percussion, Vater Percussion, Yamaha, Zildjian.
For further information about the Percussion Marketing Council and programs:
Percussion Marketing Council; P.O. Box 33252; Cleveland, OH 44133 Phone: 440-582-7006
November is International Drum Month
Are you ready for NEW customers?
The Percussion Marketing Council continues to create new drummers for the entire industry and this means NEW CUSTOMERS for you. We’re providing special incentives for all beginners to visit your store by offering a FREE Beginners Pack to help them get started.
Coupons for the free Beginner’s Pack will appear in various publications or may be downloaded here.
There’s one small catch. Your store must validate the PMC coupon. When you do, that’s your opportunity to meet and create a brand new customer, courtesy of the Percussion Marketing Council.
Here are some “Perfect 10” RETAILER TIPS that can help you cash-in on this year’s International Drum Month events:
Advertise Your Event at least one month in advance, if not longer. The more time you have to spread the word the more people will hear about your event and have time to plan to attend your event. Use posters in your shops and drop hand outs or postcards about the the event in every bag when a customer makes a purchase. Send out an email news blast about the event and make sure every employee knows about the event and tells their customers, friends and family.
Use Social Media to spread the word about your event. If you are not familiar with Facebook, Twitter and all the other internet based outlets put someone in charge of updating your event listings. Ask your employees to post the event on their Facebook pages and tweet it on their Twitter feeds.
Grab Media Attention by sending emails to local papers, news stations, chamber of commerce and local publications so they can get your event on their radar.
Give Aways are a must. The giveaway does not have to be a $5,000 drum set, but a crash or china cymbal, brick of drumsticks, or month of free lessons work great.
Make Your Event Stand Out by promoting the educational value and community aspect. Maybe you are attempting to raise money for a local school band and the event proceeds will go to purchase a years supply of reeds and drum sticks for the band. You can advertise the event as Free with donations gladly accepted, or charge a small fee and hand out tickets at the door. Each ticket is eligible for the giveaways and has a face value of say $5 – $10 each. The more tickets purchased the better your customers chances of winning.
Make Your Event Stand Out Even More by doing something completely
Have An “Event-A-Thon” where you make it a 24 hour event. You might stay open 24 hours or have multiple weeks of events spread out over the course of the month. Week one can be a “Giveaway A Day Held Every Hour” and week 2 can be clinic week where you might have a workshop or clinic a day. Events do not have to be scaled down to one day only events. Think big and out of the box.
Make Your Staff The Star and the go to expert source for information by allowing them to hold clinics and get involved in your events through workshops or clinics in their respective fileds. Got a person that is awesome at cymbal selection or knows the entire history of drumsticks? How about an employee that does amazing refinish jobs or is an expert in vintage drums? You can build a great event around employee knowledge.
Get Manufacturer Reps Involved and in your store for your event. Reps know the product and can often answer just about any question that might come their way. Consider having a Snare Olympics where you display 100 snares and ask if the rep can bring any prototypes or one offs that are rare from the manufacturer.
Never stop promoting yourself. No one knows your business like you and no one will look out for your business like you and no one will advertise your business like you. Now get out there and let people know why you are the best!