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2011 International Drum Month Campaign Gearing Up!
September 15th, 2011Percussion Marketing Council Announces International Drum Month Campaign and Dealer Activity
September 12, 2011, Cleveland, OH—International Drum Month is celebrating its 16th year with a special program to
serve two specific purposes: create more new drummers and provide an incentive to have them go into their local music store or drum shop.
Aspiring drummers will have the opportunity to receive a free Beginner’s Package which includes a pair of drumsticks and an instructional book or DVD designed for beginners which are donated by PMC member companies. The drum sticks are provided by Promark, Vater, and Zildjian. and instructional materials are provided by Alfred Publishing, Hal Leonard Corporation and Hudson Music. The coupon is available through a number of consumer magazines or on our website by clicking here.
Dave Jewell, PMC Executive Committee member and marketing manager of Yamaha Drums noted, “This is a ‘no-strings-attached’ offer to the consumer. To receive this package, the beginner simply visits a local music store and has the coupon validated by the store. A simple authorized store signature and attaching a store business card to the coupon is the entire validation. This provides the store a great chance to turn that person into a new percussion customer! In addition, any potential new drummer could pick-up their free book or DVD and a pair of sticks on November 6th at any one of the 15 participating Five Star Drum Shops across the country that are hosting a BIG BEAT! Event. The Big Beat event is billed as the world’s largest multi-city drum set event. Complete details are available at www.fivestardrumshops.com”
Billy Cuthrell, PMC Advisory Board Member and owner of Progressive Music Center commented,
“The PMC is actively integrating and making social media a much larger part of our organization’s strategy to reach a broader, youth oriented market. This integral component works with our print media ads and partners to drive the interested consumer into the music retail environment for the first time, allowing the retailer to gain access to this new customer now emerging. The retailer can then gage the customer’s interests and how they can serve them, collect customer email, Facebook and other contact information for future follow-up. The entire percussion industry and each of our PMC Members benefit from this turn-key promotional campaign. By reaching new audiences through social media combined with our print ads, and motivating them to get started with free-stuff from the PMC, we have served all of our PMC Members, all music retailers and the entire population.”
Music industry trade publications are supporting this annual market development campaign by including the full-page color advertisement informing the retailer about the campaign. The print media campaign will also inform the retailers about the other PMC programs and the many other tools available to them in becoming pro-active in developing their own November International Drum Month store-wide campaign.
Further details about the International Drum Month campaign are developing daily and all interested parties are encouraged to visit the PMC website (www.playdrums.com) after October 15th for more details as they evolve by clicking on 2011 International Drum Month.
Percussion Marketing Council (PMC) The PMC is the percussion industry’s official trade association comprised of members representing the manufacturing, distribution and publishing facets of the percussion world. Founded in 1995, the non-profit all volunteer organization consists of an Executive Committee and Advisory Board dedicated to increasing public awareness of drums and drumming while creating educational and market development programs and campaigns which reach all audiences and benefit music retail merchants in all regions. The PMC has been a consistent recipient of the NAMM Foundation, receiving annual funding for the Percussion in the Schools, Roots of Rhythm programs and other music making campaigns and initiatives.
Members of the Percussion Marketing Council include: Alfred Publishing, Clevelander Drum Company, Dream Cymbals & Gongs, Drum Business Magazine, DRUM!, Ethnomusic, Inc, Gibraltar Hardware, Gon Bops, Gretsch Drums, Hal Leonard Corporation, Hudson Music, King Kong Kases, KMC Music, KoSA Educational, Latin Percussion, Los Cabos Drum Sticks, May International, Modern Drummer Magazine, Musicorp, Music With Colors, Pearl Drums, Pro Mark, Progressive Music Center, Remo, Roland, Sabian, Toca Percussion, Traps Drums, Universal Percussion, Vater Percussion, Yamaha, Zildjian.
For further information about the Percussion Marketing Council and programs:
Percussion Marketing Council; P.O. Box 33252; Cleveland, OH 44133 Phone: 440-582-7006
Email: kbdustman@aol.com Web: www.playdrums.com www.rootsofrhythm.net
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Percussion Marketing Council Receives NAMM Foundation Grant to Support Percussion In The Schools and Roots of Rhythm Programs
August 31st, 2011
CLEVELAND, OH (June 30, 2011)—The Percussion Marketing Council (PMC) recently announced that the organization was one of 35 recipients nationwide to receive a NAMM Foundation 2011-2012 program grant.
The PMC’s “PERCUSSION! The Rhythm of Life Through Making Music” funding will help the further development and growth of the organization’s current Percussion In The Schools and Roots of Rhythm Programs.
Percussion In The Schools is an educational in-school performance program targeted to introduce and provide professional percussion playing experiences to elementary through high school levels. Interactive concerts are presented to the complete school student body, inspiring children with first-time percussion instruction by PMC qualified professional facilitators and ensembles. During 2010 more than 32 in-school concerts were conducted by the PMC, reaching more than 11,000 students who experienced percussion for the first time.
Roots of Rhythm produces multiple teacher/trainer workshops throughout the U.S. while working with a variety of educational venues including MENC, House of Blues Foundation and others. The program also provides week-long summer seminars by Roots of Rhythm author, Dr. Craig Woodson. Each event creates significant teacher and trainer enrollments, allowing teachers to bring immediately applicable percussion learning and building curriculums to the classroom. This has reached tens of thousands of students since its creation and launch seven years ago.
Co-Executive Director, Karl Dustman states, ”Speaking for the entire PMC Membership and its officers, we are thrilled to receive NAMM Foundation funding for these two extremely important programs that bring PERCUSSION into so many schools and connect with teachers at all grade levels. Without NAMM’s support we would not be able to continue or grow these programs with bring such tremendous impact for making music through Percussion.”
About the Percussion Marketing Council
Formed in 1995, the Percussion Marketing Council (PMC) is the percussion industry’s trade organization. Its members are drum and percussion manufacturers, distributors, publishers and educational organizations which are governed by a board made up from a representative group of its members. The non-profit organization has a mission to actively promote the many benefits of drumming to the general public. By working together as a group of related firms in a non-competitive and cooperative manner, the PMC is creating more players and is assuring continuous development of more and new drummers.
For more information about the PMC and its programs, visit www.playdrums.com and www.rootsofrhythm.net.
About the NAMM Foundation NAMM Foundation’s Grants Aim to Create More Music Makers
The NAMM Foundation is a nonprofit organization with the mission of advancing active participation in music making across the life span by supporting scientific research, philanthropic giving and public service programs from the international music products industry. For more information about the NAMM Foundation, please visit www.nammfoundation.org.
For more information about the NAMM Foundation’s grants and scholarships, e-mail grants@namm.org.
PMC Announces Percussion In The Schools 2011 Dealer Promotion with International Celebrity Drummer Keith Carlock
August 1st, 2011
The Percussion Marketing Council (PMC), in conjunction with internationally recognized drummer Keith Carlock, announced its Percussion In The Schools (PITS) Dealer program for 2011.
Building on the success of the 2010 “Win Chad Smith” campaign, PMC is following up this year by inviting NAMM retail music dealers to nominate a school district for hosting a Keith Carlock all-school percussion concert assembly. The all-school general assembly concert program is targeted to junior high and high school audiences in the dealer’s local market.
NAMM member retailers will nominate their local school district for the nationally promoted event indicating why their school district should host the PITS/Keith Carlock event to be held at the school in October 2011. All electronic nominations of 300 words or less can be submitted to a special PMC e-mail address WinKeith1@aol.com. All dealer school nominations should include complete school contact and student population information about the school. The PMC’s Executive Committee’s review of each submission will result in awarding one school a Keith Carlock Educational appearance based on the recommendation of the dealer. Deadline for school nominations is September 15. Through a generous grant from the NAMM Foundation, the PMC has been able to grow this program consistently since its launch in 2007. The PMC’s utilization of Chad Smith, a multi-Grammy Award-winning artist and drumming industry ambassador, brought international attention to this PMC educational program in 2010. The organization’s mission of connecting music retailers, schools, and students in an educational first-time drumming experience, benefits every student in attendance, the entire school’s music department and the local retail music dealer. This market development initiative will bring national awareness to all percussion product categories and the entire music products industry. Keith Carlock is an internationally acclaimed drummer who has recorded and/or toured with a variety of musical luminaries, such as Sting, Steely Dan, James Taylor, Diana Ross, Faith Hill, and many more. In Modern Drummer’s 2009 Reader’s Poll, Mr. Carlock was voted number one in three categories: pop drummer, fusion drummer, and all-around drummer. In addition to studio work and live performance, he has also released an instructional DVD, The Big Picture.
Percussion in the Schools (PITS), Launched in 2007, continues to be one of the PMC’s most successful outreach in-school activities. As a result of the NAMM Foundation’s continued support and funding of this program through the PMC, the educational interactive program has annually developed the number of schools where in-school general assembly concert programs are conducted under the direction of PMC approved regional facilitators. The program reports over 60 in-school percussion concerts during the 2010-2011 school year, bringing drums and drumming to the forefront to over 26,000 students in grades 3-12, Each hosting school’s audience experienced hands-on introductory instruction in a variety of percussion instruments and accessories.
Percussion Marketing Council (PMC) The PMC is the percussion industry’s official trade association comprised of members representing the manufacturing, distribution and publishing facets of the percussion world. Founded in 1995, the non-profit all volunteer organization consists of an Executive Committee and Advisory Board dedicated to increasing public awareness of drums and drumming while creating educational and market development programs and campaigns which reach all audiences and benefit music retail merchants in all regions. The PMC has been a consistent recipient of the NAMM Foundation, receiving annual funding for the Percussion in the Schools program and other music making campaigns and initiatives.
Members of the Percussion Marketing Council include: Alfred Publishing, Clevelander Drum Company, Dream Cymbals & Gongs, Drum Business Magazine, DRUM!, Ethnomusic, Inc, Gibraltar Hardware, Gon Bops, Gretsch Drums, Hal Leonard Corporation, Hudson Music, King Kong Kases, KMC Music, KoSA Educational, Latin Percussion, Los Cabos Drum Sticks, May International, Modern Drummer Magazine, Musicorp, Music With Colors, Pearl Drums, Pro Mark, Progressive Music Center, Remo, Roland, Sabian, Toca Percussion, Traps Drums, Universal Percussion, Vater Percussion, Yamaha, Zildjian.
For further information about the Percussion Marketing Council and programs:
Percussion Marketing Council;
P.O. Box 33252;
Cleveland, OH 44133
Phone: 440-582-7006
Email: kbdustman@aol.com
Web: www.playdrums.com
www.rootsofrhythm.net
PMC Announces Appointments of Bob Jespersen and David Jewell as New Executive Officers
July 29th, 2011The Percussion Marketing Council (PMC) is pleased to announce the appointment of BOB JESPERSEN and DAVID JEWELL as Executive Officers of the Percussion Marketing Council, effective immediately. The four PMC Officers serve as equal Co-Executive Directors, each responsible for specific areas of guidance, direction and benefit to all PMC Members and the Percussion Industry.
Bob Jespersen
Bob Jespersen is the National Call Center Director/Regional Sales Manager for KMC Music, Inc., headquartered in Bloomfield, CT. Bob’s 30 year career with KMC Music includes diverse sales and customer service management positions throughout the U.S. Bob brings a wealth of experience with all PMC programs as he has spearheaded the use of many PMC activities, helping dealers realize the benefits of utilizing the PMC programs and initiatives to create more drummers and customers. Through his instant recognition with retailers throughout the country, he will assume the responsibilities for PMC retailer development activities, bringing the many PMC programs, campaigns and promotions to the complete awareness of the national music retail dealer.
Dave Jewell
David Jewell is the Marketing Manager of Yamaha Drums, headquartered in Buena Park, CA. Dave brings years of percussion industry experience as a full-time player, over 14 years with Milano Music in Arizona and the past 13 years with Yamaha. He will assume direction over the PMC’s marketing strategies. He will begin direct involvement of the 2011 International Drum Month campaign and this fall’s National Percussion in the Schools Celebrity Concert.
Percussion Marketing Council Board consists of the following individuals volunteering and serving the PMC—Executive Officers: Brad Smith (Industry Relations), David Jewell (Marketing-Promotions), Bob Jespersen (Retailer Program Application & Development), Karl Dustman (Headquarter Operations/ Financial-Legal-Membership). Advisory Board: Billy Cuthrell (Event Marketing, Website, Promotions), Phil Hood (New Membership Development), Dr. Craig Woodson (Roots of Rhythm, Program Director), Brian LaRue (New Membership Development).
With a full team of Executive Officers now in place, the PMC will move forward in reviewing and filling THREE Advisory Board vacancies from the membership.
Percussion Marketing Council (PMC) The PMC is the percussion industry’s official trade association comprised of members representing the manufacturing, distribution and publishing facets of the percussion world. Founded in 1995, the non-profit all volunteer organization consists of an Executive Committee and Advisory Board dedicated to increasing public awareness of drums and drumming while creating educational and market development programs and campaigns which reach all audiences and benefit music retail merchants in all regions. The PMC has been a consistent recipient of the NAMM Foundation, receiving annual funding for the Roots of Rhythm and Percussion in the Schools programs and other music making campaigns and initiatives.
Members of the Percussion Marketing Council include:
Alfred Publishing, Clevelander Drum Company, Dream Cymbals & Gongs, Drum Business Magazine, DRUM!, Ethnomusic, Inc, Gibraltar Hardware, Gon Bops, Gretsch Drums, Hal Leonard Corporation, Hudson Music, King Kong Kases, KMC Music, KoSA Educational, Latin Percussion, Los Cabos Drum Sticks, May International, Modern Drummer Magazine, Musicorp, Music With Colors, Pearl Drums, Pro Mark, Progressive Music Center, Remo, Roland, Sabian, Toca Percussion, Traps Drums, Universal Percussion, Vater Percussion, Yamaha, Zildjian.
For further information about the Percussion Marketing Council and programs:
Percussion Marketing Council;
P.O. Box 33252;
Cleveland, OH 44133
Telephone: 440-582-7006
Email: kbdustman@aol.com
Web: www.playdrums.com
www.rootsofrhythm.net
International Drum Month “Got Sticks?” campaign connects over 400 beginners directly to retailers
June 28th, 2011
PMC launched its 15th consecutive International Drum Month campaign in November of 2010, focused on creating more drummers and driving them into retail stores. Through its national advertising campaign, a free Beginners Pack was offered, consisting of a pair of drumsticks and an educational instruction book with CD.
The 15th Annual IDM campaign was so big we brought tit back for 2011 with our updated Goy Sticks campaign. With all new ads that will run in trade and non trade publications we are excited about the current promotion that will bring new customers into retailers around the country and attention tot eh importance of playing drums and recession.
We are pleased to report that we received and processed over 400 qualified coupons for the 2010 IDM campaign, each requiring the consumer to obtain and attach a retail music store’s business card and receive a store validation signature. In many cases, we received personal letters with the coupons from parents, grandparents and Boys & Girls Clubs for example, thanking the PMC for providing this package to the hundreds of want-to-play people just needing this free incentive. We received coupons from every state in the U.S., as well as Canada.
The PMC reports that the requirement of attaching a music retailer’s business card made a definite connection for the merchant to start a brand-new customer relationship while the visitor was in the store for the very first time. Beginning in November through the end of the year, full-page advertisements targeting both consumers and retailers ran in all trade and consumer publications, both in and out of the music arena. The consumer coupons were in the actual print ads or downloaded from the PMC’s website www.playdrums.com
It was our intent for the music retailers that were approached by these first-time store visitors to use this new customer introduction to ignite interest in drums and drumming. Once the PMC got the new customer into the store, it was up to the music retailer to nurture the new business opportunity the PMC created for them.
A benefit to all PMCMembers will be access to each consumer’s contact information and dealer validation so that these new drummers can be added to each of our member’s data bases. That list was recently distributed. Please contact the PMC if you did not receive it.
A special THANK YOU to those members who provided the Beginner Pack components. This included instructional material from Hal Leonard Corp. and Alfred Publishing, and drum sticks provided by Pro-Mark, Vater, Los Cabos and Zildjian. Your generosity in supporting this industry-wide market development initiative is greatly appreciated.
Winning School Announced for Percussion in the Schools National Guest Concert Appearance
June 28th, 2011
L-to-R: Milton Barney Music Director; Vincent Nemeth, Owner, U-Rock Music Cente
The Executive Committee completed its review and evaluation inMay of hundreds of school nominations sentin by music retailers since the launch of the nomination process at the January Anaheim NAMM Convention. Early June marked the announcement that the Peters Township High School of McMurray, PA won the national Chad Smith“Percussion In The Schools”educational concert.
Vincent Nemeth,owner and founder of U-Rock Music Center in McMurray.submitted the winning nomination stating why he felt his local high school would be the best to host such a PMC district-wide event.“Peters Township High School is located just 25 miles from Pittsburgh and has about 1500 students of which there are over 200+ students in the marching band program alone. This is an extremely arts oriented school district with a lot of emphasis on the creative talents and development of their students.”
The all-school educational percussion concert will create national exposure both in and out of the music industry, about the PMC’s Percussion in the Schools 20/10 Campaign.With an already ambitioustrack record, over the next twelve months the PMC will produce at least 20 in-school educational percussion concerts, reaching over 10,000 middle school through high school-age students.The utilization of internationally recognized Red Hot Chili Peppers drummer, Chad Smith, is a perfect high-profile person to further raise widespread public awareness and bringing international attention to this PMC program.Smith is a multi-Grammy Award-winning platinumselling recording artist and international drumming industry ambassador.The activity is a PMC“first”in providing a perfect connection of the entire percussion industry,local music retailing and educational school programming at the grass-roots level.
The in-school concert assembly activity seeks to reach all non-music-makers,instilling in them how everyone can have and develop an appreciation for music and making music on their own.The culmination of the day will be a special one-hour “for drummers only” hands-on educational drumming session with Chad Smith,attended by all school-district middle school and high school drummers.
Percussion in the Schools provides record-breaking student impact
June 23rd, 20112010 marked an unprecedented success and impact for the four- year-old in-school student assembly program. National attention to the PMC in-school programs was spotlighted by the Celebrity Concert in November. Twelve months of tireless efforts by the PMC authorized facilitators going into schools throughout the U.S. produced results and statistics that support the positive impact the PMC program is having. Reviewing the following analysis demonstrates this PMC program as the most cost-effec- tive way to create and reach new players:
Total Number of In-School Concerts: 32
Total Number of Students Attending: 19,145
Total PMC Facilitator Matching Funds: $9,600 (approx)
Cost per attending student to PMC: $0.50 per student
Total School Expenditure in Co-sponsorship: $8,000
The following PMC Facilitators have worked with the PMC organization and its members to achieve these outstanding impressive results. Thank you!
- Matrix Percussion Trio (Joe Smyth, Todd London, Scot Corey) – Nashville, TN
- HandsonwithZig(ZigWajler)- Nashville,TN
- Sticks&Tones(Ms.MariaFlurry)- Prescott,AZ
- Ms.HannahFord, RecordingArtist- Chicago,IL
- Boy With A Drum (Mr. Chad Patrick) – Redlands, CA
- Mr. John Dare, John Dare Drum Studio – Auburn, NY
- Atlanta Percussion Trio (Karen Hunt, Scott Douglas,
- John Lawless) – Atlanta, GA •Dr.CraigWoodson,Ethnomusic,Inc.- Cleveland,OH
- Dancing Drum (Lindsay Rust & Steve Campbell) - Santa Barbara, CA
- Jeff Mozingo, Mozingo Music – St. Louis, MO
International Drum Month Encoring With a Successful Program
June 23rd, 2011November’s International Drum Month (IDM) is the PMC’s founding annual event dedicated to a national awareness of drums and drumming while also creating new drummers and bringing drummers and drum stores together to create a larger market for all percussion instruments and merchandise.
Now in its fifteenth year, IDM for 2011 is based on the success of last year’s campaign and will be offering a free Beginners Pack which includes an instructional DVD or CD-method book and their first pair of sticks. The aspiring drummer brings the easily accessible PMC “GOT STICKS?” coupon to the local music or drum retailer for validation. The Beginners Pack consumer coupon is downloadable from the PMC website and requires the new-percussion consumer to enter the retail environment, allowing the retailer the opportunity to build a relationship with the customer the PMC just recruited for him.
This PMC offer will be promoted and targeted to all ages through the various forms of Facebook, Twitter and both trade and non-trade publications. Efforts are also in place with various non-musical youth oriented lifestyle magazines in markets like skateboarding, video gaming, roller-blade, scouting and others with hopes of arranging advertising support for the free reader- ship offer.
Once again each of the music industry trade publications (Music Trades, Musical Merchandise Review, Music Inc., Music & Sound Retailer, and Drum Business) and con- sumer publications (Modern Drummer and Drum!) will support this annual market development campaign by including the full-page color advertisement informing the retailer about the campaign. The print media campaign will also inform the retailers about the other PMC programs and the many other tools available to them for becoming pro-active in developing their own November International Drum Month store-wide campaign.
Further details about the International Drum Month program (and redemption coupon) can be found at www.playdrums.com.
Special thanks to the PMC publisher members, Alfred Publishing, Hal Leonard Corp, and Hudson Music for supplying the free instructional items. Beginners Pack drumsticks are donated by Pro-Mark, Vater, Los Cabos and Zildjian.
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