News
2011 International Drum Month Reaches Drummers
February 22nd, 2012Hello Mr. Dustman,
The students, families and Staff of The Drummers’ Studio – Franklin, MA would like to personally thank the Percussion Marketing Council and all the supporting companies for promoting the art of drumming during International Drum Month.
We posted news about International Drum Month in our local paper and hosted a series of drum workshops that resulted in new students starting lessons.
The fact that an International Drum Month even existed came as a pleasant surprise to our newer students’ parents and gave them a great sense of pride, purpose and, I believe, helped everyone to understand that we’re all part of and connected to a global drumming community.
Thank you so very much for all PMC does to promote the gift and art of drumming.
We look forward to receiving our goodies and immediately put them to use.
Here’s to your continued success.
Sincerely,
Kris Russell – President
The Drummers’ Studio
Franklin, MA
PMC Presents Retailers With Winners Circle Award
January 31st, 2012On January 20th during the NAMM show in Anaheim, CA, the PMC Executive Board presented several retailers with awards for their support of the organization’s programs and events over the past few years.
Front Row, left to right: 1. Chris White, White House of Music 2._Scott Spindler, U Rock Music Center 3 Brad Smith, PMC Co-Executive Director, Hal Leonard Corporation Back Row, left to right: 1_Gus Willman, White House of Music 2 Ryan Boguscz, U Rock Music Center 3_Glenn Noyes, Guitar Center Management 4_Jeff Ryder Jr. Jeff Ryder's Drum Shop 5__Rob Joly, Jim's Music Center 6. Darren Goldstein, Jim's Music Center Not Included in photo: Mike Henry, Percussion Center-Houston Rick Collier, IRC Music Andy Keesan, Di Censo's Drum Shop
Read All About It In The 2012 Winter Newsletter
December 30th, 2011Click here to read the latest edition of the PMC’s newsletter. At 8 pages it’s packed with exciting details about the benefits the PMC brings to the drum and percussion industry and to the consumer market. You’ll find information on the Vans Warped Tour, our free lesson labs at PASIC and so much more! The PMC especially thanks all of our members for their continued support. We look forward to many years of building on the success of these terrific programs that you make possible.
PMC Featured In Drum Business
December 2nd, 2011
Matrix Percussion Trio Completes Presentations to 6,500 Students
November 8th, 2011The Matrix Percussion Trio has just finished a series of school presentations in the greater Metropolitan Nashville area, funded by the Berklee College of Music (Boston, MA) Alumni grant program and the Percussion Marketing Council of Cleveland, Ohio. The group presented their program “We Are the World: Percussion Around the Globe” at fifteen elementary and middle schools to over 6500 students.
Killer Drum Clinic With Jeff Mozingo
October 7th, 2011PMC Welcomes New Members Rhythm Band & Boomwhackers!
October 1st, 2011The Percussion Marketing Council is pleased to announce the addition of Boomwhackers and Rhythm Band Instruments to our member roster. For 50 years Rhythm Band Instruments (RBI) has been providing quality products for music education and enjoyment in early childhood and elementary schools. RBI believes that music is an important part of every child’s development and studies show that the best academic students are those that participate in music and arts programs. Whether you are a music educator, a church music director, or simply a parent that wants to introduce your child to the wonders of making music, RBI has what you need.
Boomwhackers Tuned Percussion Tubes are wonderful and unique instruments that have already brought the joy of music to hundreds of thousands people. Boomwhackers are sold in the U.S., Australia, Belgium, Canada, Chile, China (Hong Kong), Denmark, England, Finland, France, Germany, Iceland, Italy, Japan, Korea, Mexico, New Zealand, Norway, Portugal, Singapore, South Africa, Sweden, and Switzerland. Boomwhackers continues to grow and add world renowned artists to their roster, such as Dame Evelyn Glennie, pictured below.
“My music education was the foundation to my career as the world’s first full time solo percussionist. As a sound creator I recognize the fun, stimulation, therapeutic and social benefits of using everyday items such as Boomwhackers to bring out the creativity from within ourselves. I have used them in a variety of capacities from educational events, live performances and film scores – wherever the imagination takes them!”
Be sure to see the Boomwhackers and Rhythm Band Instruments websites for products details and contact information.
http://boomwhackers.com http://www.rhythmband.com
2011 International Drum Month Campaign Gearing Up!
September 15th, 2011Percussion Marketing Council Announces International Drum Month Campaign and Dealer Activity
September 12, 2011, Cleveland, OH—International Drum Month is celebrating its 16th year with a special program to
serve two specific purposes: create more new drummers and provide an incentive to have them go into their local music store or drum shop.
Aspiring drummers will have the opportunity to receive a free Beginner’s Package which includes a pair of drumsticks and an instructional book or DVD designed for beginners which are donated by PMC member companies. The drum sticks are provided by Promark, Vater, and Zildjian. and instructional materials are provided by Alfred Publishing, Hal Leonard Corporation and Hudson Music. The coupon is available through a number of consumer magazines or on our website by clicking here.
Dave Jewell, PMC Executive Committee member and marketing manager of Yamaha Drums noted, “This is a ‘no-strings-attached’ offer to the consumer. To receive this package, the beginner simply visits a local music store and has the coupon validated by the store. A simple authorized store signature and attaching a store business card to the coupon is the entire validation. This provides the store a great chance to turn that person into a new percussion customer! In addition, any potential new drummer could pick-up their free book or DVD and a pair of sticks on November 6th at any one of the 15 participating Five Star Drum Shops across the country that are hosting a BIG BEAT! Event. The Big Beat event is billed as the world’s largest multi-city drum set event. Complete details are available at www.fivestardrumshops.com”
Billy Cuthrell, PMC Advisory Board Member and owner of Progressive Music Center commented,
“The PMC is actively integrating and making social media a much larger part of our organization’s strategy to reach a broader, youth oriented market. This integral component works with our print media ads and partners to drive the interested consumer into the music retail environment for the first time, allowing the retailer to gain access to this new customer now emerging. The retailer can then gage the customer’s interests and how they can serve them, collect customer email, Facebook and other contact information for future follow-up. The entire percussion industry and each of our PMC Members benefit from this turn-key promotional campaign. By reaching new audiences through social media combined with our print ads, and motivating them to get started with free-stuff from the PMC, we have served all of our PMC Members, all music retailers and the entire population.”
Music industry trade publications are supporting this annual market development campaign by including the full-page color advertisement informing the retailer about the campaign. The print media campaign will also inform the retailers about the other PMC programs and the many other tools available to them in becoming pro-active in developing their own November International Drum Month store-wide campaign.
Further details about the International Drum Month campaign are developing daily and all interested parties are encouraged to visit the PMC website (www.playdrums.com) after October 15th for more details as they evolve by clicking on 2011 International Drum Month.
Percussion Marketing Council (PMC) The PMC is the percussion industry’s official trade association comprised of members representing the manufacturing, distribution and publishing facets of the percussion world. Founded in 1995, the non-profit all volunteer organization consists of an Executive Committee and Advisory Board dedicated to increasing public awareness of drums and drumming while creating educational and market development programs and campaigns which reach all audiences and benefit music retail merchants in all regions. The PMC has been a consistent recipient of the NAMM Foundation, receiving annual funding for the Percussion in the Schools, Roots of Rhythm programs and other music making campaigns and initiatives.
Members of the Percussion Marketing Council include: Alfred Publishing, Clevelander Drum Company, Dream Cymbals & Gongs, Drum Business Magazine, DRUM!, Ethnomusic, Inc, Gibraltar Hardware, Gon Bops, Gretsch Drums, Hal Leonard Corporation, Hudson Music, King Kong Kases, KMC Music, KoSA Educational, Latin Percussion, Los Cabos Drum Sticks, May International, Modern Drummer Magazine, Musicorp, Music With Colors, Pearl Drums, Pro Mark, Progressive Music Center, Remo, Roland, Sabian, Toca Percussion, Traps Drums, Universal Percussion, Vater Percussion, Yamaha, Zildjian.
For further information about the Percussion Marketing Council and programs:
Percussion Marketing Council; P.O. Box 33252; Cleveland, OH 44133 Phone: 440-582-7006
Email: kbdustman@aol.com Web: www.playdrums.com www.rootsofrhythm.net
New Vater Product Demo Videos
August 31st, 2011Mike Johnston – Tip Selection
Jen Lowe – Vater Cajon Brush Demo
Mike Mangini (Dream Theater)- Vater Slick Nut Demo
Jen Lowe – Practice Pad Demo
Jimmy Pemberton Ear Plugs Lesson
Steve Fidyk – Selecting Sticks
Percussion Marketing Council Receives NAMM Foundation Grant to Support Percussion In The Schools and Roots of Rhythm Programs
August 31st, 2011
CLEVELAND, OH (June 30, 2011)—The Percussion Marketing Council (PMC) recently announced that the organization was one of 35 recipients nationwide to receive a NAMM Foundation 2011-2012 program grant.
The PMC’s “PERCUSSION! The Rhythm of Life Through Making Music” funding will help the further development and growth of the organization’s current Percussion In The Schools and Roots of Rhythm Programs.
Percussion In The Schools is an educational in-school performance program targeted to introduce and provide professional percussion playing experiences to elementary through high school levels. Interactive concerts are presented to the complete school student body, inspiring children with first-time percussion instruction by PMC qualified professional facilitators and ensembles. During 2010 more than 32 in-school concerts were conducted by the PMC, reaching more than 11,000 students who experienced percussion for the first time.
Roots of Rhythm produces multiple teacher/trainer workshops throughout the U.S. while working with a variety of educational venues including MENC, House of Blues Foundation and others. The program also provides week-long summer seminars by Roots of Rhythm author, Dr. Craig Woodson. Each event creates significant teacher and trainer enrollments, allowing teachers to bring immediately applicable percussion learning and building curriculums to the classroom. This has reached tens of thousands of students since its creation and launch seven years ago.
Co-Executive Director, Karl Dustman states, ”Speaking for the entire PMC Membership and its officers, we are thrilled to receive NAMM Foundation funding for these two extremely important programs that bring PERCUSSION into so many schools and connect with teachers at all grade levels. Without NAMM’s support we would not be able to continue or grow these programs with bring such tremendous impact for making music through Percussion.”
About the Percussion Marketing Council
Formed in 1995, the Percussion Marketing Council (PMC) is the percussion industry’s trade organization. Its members are drum and percussion manufacturers, distributors, publishers and educational organizations which are governed by a board made up from a representative group of its members. The non-profit organization has a mission to actively promote the many benefits of drumming to the general public. By working together as a group of related firms in a non-competitive and cooperative manner, the PMC is creating more players and is assuring continuous development of more and new drummers.
For more information about the PMC and its programs, visit www.playdrums.com and www.rootsofrhythm.net.
About the NAMM Foundation NAMM Foundation’s Grants Aim to Create More Music Makers
The NAMM Foundation is a nonprofit organization with the mission of advancing active participation in music making across the life span by supporting scientific research, philanthropic giving and public service programs from the international music products industry. For more information about the NAMM Foundation, please visit www.nammfoundation.org.
For more information about the NAMM Foundation’s grants and scholarships, e-mail grants@namm.org.
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