International Drum Month Moves to May 2014
November 3, 2013—Following feedback from PMC members and requests from music retailers across the country, the Percussion Marketing Council (PMC) has decided to relaunch and revise the International Drum Month (IDM) program. The new International Drum Month will be celebrated annually, beginning in May 2014. This significant change in calendar placement offers a gateway for all retailers to get involved in more PMC market growth programs that extend throughout the summer months.
Using banner ads and Google Adwords, PMC will target a variety of young, diverse audiences that are potentially interested in drumming as a creative and healthy alternative lifestyle activity. Potential new drummers will be able to connect to a completely new, redesigned PlayDrums.com website 24/7—engaging them immediately with all aspects of drumming, instructional material, videos, and drummer profiles. PMC member website links will automatically connect new players seeking information about products, brands, and selection options.
The new International Drum Month program will reach beyond the music industry through targeted Internet marketing to create excitement for drums and drumming, while driving new drummer-customers into their local music store or drum shop. PMC member-sponsored information will be readily available on the new PMC website, as well as a list of participating retailers who are actively involved in the IDM campaign.
Billy Cuthrell, PMC Marketing and Promotions Advisory Board Member commented, “Our idea is to use the annual IDM program as a gateway to tie all the other market development PMC programs together through the new website. At the very center of the effort is creating a positive first-drumming introduction and experience that support all music retailers, and of course, our entire PMC membership. May has been identified as the best month for kicking off in-store related promotions that also tie into the summer tour schedules. IDM will become the starting point, connecting all the programs, instead of just an annual one-month campaign. It now extends through our Vans Warped Tour Lesson Lab program, Percussion In The Schools and other educational connections.”
The PMC is the percussion Industry’s official trade association open to all companies actively involved in the percussion business. It has been consistently recognized as the catalyst for much of the percussion industry’s resilience and new player growth. The organization’s activities and programs are focused on creating market expansion by promoting drumming to potential new players. Creating new interest and new audiences brings new customers into all music stores—the PMC’s mission goes way beyond selling more drums to existing drumming customers.
More details will be announced at the Annual All-member PMC Meeting, Friday, January 24, 2014 in conjunction with the 2014 Winter NAMM Show.
***REGISTRATION IS REQUIRED TO ATTEND THIS EVENT***
November 3, 2013—The Percussion Marketing Council (PMC) announced that Mike Huckabee, former Governor of Arkansas and 2008 Republican presidential candidate, will be the keynote speaker at the 2014 Annual PMC All-Member Meeting during the Anaheim convention on Friday, January 24, 2014.
PMC Co-Executive Director Karl Dustman, commented, “Governor Huckabee has been a very strong advocate for the vital role music education plays in the lives of all children and of the benefits playing music has for people of all ages. We are honored to have Governor Huckabee at our annual meeting and in knowing the provocative message he will bring to his presentation. We are grateful for his time and interest in the PMC, as this has taken considerable time and effort to coordinate schedules. Without NAMM’s assistance this would not be possible.”
“The 2014 Annual PMC All-Member Meeting provides tremendous insight to the organization’s programs, campaigns and activities planned for 2014 and beyond. The addition of an internationally recognized music advocate like Governor Huckabee brings industry-wide attention to the efforts the PMC makes in creating new players and audiences for drums and drumming. This benefits all of our members and retail music merchants everywhere,” added Dustman.
The PMC has been recognized as the catalyst for much of the percussion industry’s growth and expansion through programs like International Drum Month, Roots of Rhythm, Percussion in the Schools, and Vans Warped Tour Drum Lessons Tent. The organization’s programs are focused on creating even more new players by focusing its educational marketing to all potential new drummers and connecting them with local music retailers.
“This is an excellent opportunity for everyone involved in the percussion industry to learn about the PMC, hear Governor Huckabee’s message to the PMC Members and to get involved with the industry’s initiatives and mission in growing the demand for all percussion merchandise,” Dustman commented.
PMC Announces Board Appointment of
Cleveland, OH—The Percussion Marketing Council (PMC) Executive Committee is pleased to announce the appointment of Stacey Montgomery-Clark to its executive board. As Sabian’s Vice President of Marketing, Montgomery-Clark has been an active member of music industry for more than 19 years and has contributed to many of the internationally recognized marketing campaigns, events, and artist-relations development during this period.
The Executive Committee currently consists of Brad Smith (Hal Leonard), Dave Jewell (Yamaha Corporation), Karl Dustman (Dustman & Associates), and now Stacey Montgomery-Clark fills the Board vacancy. Surrounded by our Advisory Board Members, the PMC has a great Executive Committee team in place with diverse talents and resources to grow the organization for the future.
PMC Co-Executive Director, Karl Dustman commented, “We are most fortunate to have Stacey join the executive leadership team of the PMC. She has regularly attended the PMC meetings and consistently contributes her vast knowledge and experience already to the organization.”
Montgomery-Clark is located in Sabian’s New Brunswick, Canada, manufacturing headquarters and actively participates in the many educational and promotional activities for the firm’s global strategy and product development.
Formed in 1995, the Percussion Marketing Council is the percussion industry’s trade organization. The PMC is a non-profit with a mission to actively promote the many benefits of drumming to the general public. Part of this mission is to provide professional marketing incentives, advertising campaigns, educational programs and activities that bring increased public awareness to drumming, thus increasing the number of people playing all types of drums. Members belonging to the organization represent every facet of the percussion industry including manufacturing, distribution, publishing and educational festival-events.
For more information about PMC, visit us at www.playdrums.com.
Members of the Percussion Marketing Council include: Alfred Publishing, Artist Works, Clevelander Drum Company, Dancing Drum, Dixon Bass Drum Lift, Dream Cymbals & Gongs, DRUM!, Drum Business, Drum Channel, Ethnomusic, Gibraltar Hardware, Gon Bops, Gretsch Drums, Hal Leonard, HaMaR Percussion, Hudson Music, KMC Music, KoSA, Latin Percussion, Modern Drummer, Music Corp, Music With Colors, Prentice Practice Pads, Progressive Music Center, Rebeats, Remo, Roland, Sabian, Toca Percussion, Traps Drums, Tycoon Percussion, Universal Percussion, Vater, Yamaha, and Zildjian.
PERCUSSION MARKETING COUNCIL PROVIDED FREE DRUM LESSONS FOR BEGINNERS ATTENDING VANS WARPED TOUR SUMMER CONCERTS
September 30, 2013—For the fourth consecutive year, Percussion Marketing Council (PMC) and local music retailers once again provided Free First Drum Lessons at the Lesson Lab Tent in the following cities on the ever-popular Vans Warped Tour: Pomona, CA (June 20-21); Mountain View, CA (June 22); Boston, MA (July 11); New York, NY (July 13); Hartford, CT (July 14); Kansas City, MO (July 23); Milwaukee, WI (July 31); Dallas, TX (August 2); San Antonio, TX (August 3).
Each tent event offered free drum lessons and was fully equipped with an acoustic or electronic drum set, including cymbals and sticks, to provide a positive and professional learning experience for first-time players. The average age of a Warped Tour attendee is 17-22; the Vans Warped Tour offers a great experience to expose hands-on drumming lessons to a music-hungry demographic.
“We have seen a surge of interest from concert-goers at every city where we participated,” said Billy Cuthrell, a PMC Advisory Board Member who coordinates the Lesson Lab Tent. “The key to the PMC program is partnering with local percussion stores that also offers drum lessons. The store operates and coordinates the tent’s operations with one or more of their drum teachers conducting the free lesson.”
It’s estimated that the PMC provided more than 700 free drum lessons during this summer’s tour. Several percussion retailers from previous years have returned even more excited and committed to project. This year’s retailers include Guitar Center (Pomona, CA), The Starving Musician (Mountain View, CA), 247 Drums (Boston, MA), Long Island Drum Center (NYC), Dynamic Percussion (Hartford, CT), Explorers Percussion (Kansas City, MO), White House of Music (Waukesha, WI), Lone Star Percussion (Dallas, TX), and Jeff Ryder Drum Shop (San Antonio, TX).
The setup is a win-win proposition for the retail outlets and participants. The goal is to create new drummers who will in turn become new customers for the local drum shop or music store running the tent. “Vans Warped Tour is the perfect venue due to the tour’s ability to attract young fans,” said Justin Amans of The Starving Musician in Santa Clara, Ca. “I will definitely do it again next year!”
Members of the PMC include every significant manufacturer, distributor, publisher and percussion-education organization. Special thanks to Sabian, Yamaha, and Hal Leonard for their participation this year.
PMC Lesson Lab Tents were positioned in high-traffic areas of the Vans Warped Tour locations, attracting large groups of young people seeking to experience drums and drumming for the first time.
Sabian provided 16” crash cymbals for each PMC Lesson Lab Tent location to draw visitors. Chris Halbauer, from White House of Music, (left) presents a Sabian cymbal to a lucky winner at the Milwaulkee Warped Tour date.
PMC Lesson Lab Tent captivates interest and provides free drum lessons to anyone wanting to learn to drum.
The Percussion Marketing Council is pleased to announce new member Prentice Practice Pads.
Cappello Music Co., Inc is the Drum set sponsor of this years Camp Jam, suppling a Traps A400 acoustic kit to all the camps across the country. Camp Jam is the ultimate summer rock music camp created by renowned rock guitarist/songwriter Jeff Carlisi, of 38 Special, and his longtime business partner Danny Lipson. Held in 18 cities across the U.S. and Canada, Camp Jam offers a number of unique music programs for musicians of all skill levels, including summer camps for ages 9 to 17, Corporate Team Building Programs and Adult Rock Camp experiences. Gaining national prominence since its launch in 2004 as an innovative summer camp, the Camp Jam program gives musicians the chance to meet others their age for the rock ‘n’ roll experience of a lifetime—from forming their own bands and playing a concert to hanging out with rock music legends. More importantly, Camp Jam offers them the opportunity to improve their performance skills, build confidence and practice teamwork; all lessons that last long after their week at Camp jam is over. For locations and dates: www.campjam.com. Joe Cappello said we are very proud to be a small part of an organization that mentors our future music makers.
Cleveland, OH—The Executive Committee of the Percussion Marketing Council (PMC) launched two new program initiatives during the January NAMM convention in Anaheim, California, directly addressing the need of growing and supporting drum set oriented members and firms in the percussion industry.
PMC spokesman, Karl Dustman commented, “The all-new ‘Friends of the PMC’ and ‘Drums Across America’ are unprecedented initiatives for the PMC. Under the campaign heading of ‘Get Involved,’ the PMC is connecting with the full tapestry of the drum industry by creating two specific programs geared directly to building the market for percussion products. PMC will be investing resources to provide more opportunities for companies, teachers, players, and retailers to support and get involved with the PMC.”
FRIENDS OF THE PMC brings a long-needed opportunity and answer to the many teachers, players, schools, studios, and retailers who’ve asked, “How can I get involved with the PMC and its programs?” Two new “Friends” categories have been created: “Partners” level of support will be directed to colleges, universities, retail music stores, drum shops, non-percussion publications, and music/percussion associations. The “Supporters” level of support will be directed to teachers, lesson studios, teaching websites, and individual players.
Friends of the PMC membership will have specific benefits and opportunities to host Percussion In The Schools, Roots of Rhythm, Vans Warped Tour Lesson Labs, Days of Percussion Lesson Labs, and other educational programs and events supporting the creation of new drummers and general public awareness of percussion and drumming.
DRUMS ACROSS AMERICA builds upon the tremendous three-year success of the PMC Free Drum Lesson Lab tent operations at select Vans Warped Tour summer venues. PMC Advisory Board Member Billy Cuthrell states, “We realized many more NAMM-member retailers wanted to get involved with the PMC’s Lesson Lab concept and now we are able to increase the Lesson Lab Tent activities through the entire calendar year. We will seek to partner with two or more retailers per month that see regional opportunities in hosting a Drums Across America free drum lesson lab tent in their local market.” The PMC’s mission in this ground-breaking alliance with qualified retailers is to create more players, thus developing more customers for hosting retailers in their local markets.
Drums Across America can be conducted at local arts/music festivals, shopping malls, school events like arts fairs, and related educational gatherings. Drums Across America free drum lesson lab program is designed exclusively for Friends of the PMC retail members. The lab tent will be shipped to and from their store location at no charge.
The PMC website, www.playdrums.com contains full information, downloadable applications, and membership forms. Supporting images attached: Friends of the PMC, Drums Across America logos.
About the PMC
Formed in 1995, the Percussion Marketing Council is the percussion industry’s trade organization. The PMC is a non-profit with a mission to actively promote the many benefits of drumming to the general public. Part of this mission is to provide professional marketing incentives, advertising campaigns, educational programs and activities that bring increased public awareness to drumming, thus increasing the number of people playing all types of drums. Members belonging to the organization represent every facet of the percussion industry including manufacturing, distribution, publishing and educational festival-events. For more information, visit PMC’s website at www.playdrums.com.
For further information about the Percussion Marketing Council and programs:
Percussion Marketing Council; P.O. Box 33252; Cleveland, OH 44133
The 2013 NAMM Show was another successful one for Vater! At the show, the New 5A Stretch, 7A Stretch, Whip Brush and Splashstick Rock were all officially introduced. The booth was packed all 4 days of the show with people coming by to check out the entire Vater Product line, picking up a copy the new 2013 catalog and checking out the new stick offerings. TONS of Vater Artists like Brann Dailor and Sinbad came by to show their love and support and to fill us in on what they have coming up in the new year. Scroll down to grab a copy of Vater’s new catalog or check out clips from NAMM here.