Percussion Marketing Council

International Drum Month | Retail Tips | PMC Members | Other Programs

Tips to Help You Create More Customers

1) Prepare Your Staff
Your staff should always be properly trained and ready to handle any new promotion—International Drum Month/Got Sticks is no exception!

Teach your sales team how to start rapport-building conversations with customers that keep them interested and prompt them to ask questions.
Prepare your staff for non-traditional customers—people who may have never played an instrument before, who will ask a lot of very basic questions and may need more help than your average customer. Patience may be needed!

2 ) Plan an International Drum Month Event

Ladies’ Night: A ladies-only evening sale complete with refreshments and great savings on recreational drum products.
Parent Demo: A drum kit set-up tutorial for parents considering a drum purchase as a holiday gift for their kids. Show them a variety of “silencing” products, and give them stocking stuffer ideas.
African Drum and Fitness Class: You can cross-promote this event with area fitness clubs and cultural centers.
Cub Scouts/Brownies ‘Making Music’ Badge: Help a local troop earn their Making Music badges, and make the event fun for their parents, too.

Don’t have room in your store to host an event? Many of these ideas can be tailored to fit an off-site event that your store sponsors.

3) Window Displays
Don’t neglect the all-important front window! A great window design can bring in new customers from off the street—customers who may have never considered wandering into a music store before. Make your store inviting and friendly for musician and non-musician alike. Show images of of people having fun while playing the drums.

4) Market to Schools
Tie International Drum Month/Got Sticks into your regular school marketing efforts. Sponsor an assembly demonstration of snare drum technique, or local drum and bugle corps. Organize after-school activities for students interested in drumming, or entice a local music teacher to start a “Drum Club” you can sponsor.

5) Stock Up!
An essential component in making any marketing campaign successful is having the right products in stock and easily accessible to your customers. Take inventory of drums, percussion, and accessories that could be used to stock your store for International Drum Month. Don’t forget to also have on hand drum-related apparel that will be appealing to casual musicians and non-musicians such as hats and fun t-shirts.


got drumsticks? Celebrate drumming during International Drum Month. Drummers \| Retailers	PERCUSSION IN THE SCHOOLS Innovative assembly concert program puts children in touch with drums. Check out the calendar of events and find out how you can participate.	ROOTS OF RHYTHM PROGRAM New Roots of Rhythm sponsored Trainer and Teacher Workshops with Director Dr. Woodson.