View Full DRUM BUSINESS PDF Article Here

View Full DRUM BUSINESS PDF Article Here

http://www.youtube.com/watch?v=z7TiKgykzX8

Boomwhackers Tuned Percussion Tubes are wonderful and unique instruments that have already brought the joy of music to hundreds of thousands people. Boomwhackers are sold in the U.S., Australia, Belgium, Canada, Chile, China (Hong Kong), Denmark, England, Finland, France, Germany, Iceland, Italy, Japan, Korea, Mexico, New Zealand, Norway, Portugal, Singapore, South Africa, Sweden, and Switzerland. Boomwhackers continues to grow and add world renowned artists to their roster, such as Dame Evelyn Glennie, pictured below.

“My music education was the foundation to my career as the world’s first full time solo percussionist. As a sound creator I recognize the fun, stimulation, therapeutic and social benefits of using everyday items such as Boomwhackers to bring out the creativity from within ourselves. I have used them in a variety of capacities from educational events, live performances and film scores – wherever the imagination takes them!”

Be sure to see the Boomwhackers and Rhythm Band Instruments websites for products details and contact information.

http://boomwhackers.com   http://www.rhythmband.com

http://www.youtube.com/watch?v=kpsj4dDLLq8

September 12, 2011, Cleveland, OH—International Drum Month is celebrating its 16th year with a special program to serve two specific purposes: create more new drummers and provide an incentive to have them go into their local music store or drum shop.

Aspiring drummers will have the opportunity to receive a free Beginner’s Package which includes a pair of drumsticks and an instructional book or DVD designed for beginners which are donated by PMC member companies. The drum sticks are provided by Promark, Vater, and Zildjian. and instructional materials are provided by Alfred Publishing, Hal Leonard Corporation and Hudson Music. The coupon is available through a number of consumer magazines or on our website by clicking here.

Dave Jewell, PMC Executive Committee member and marketing manager of Yamaha Drums noted, “This is a ‘no-strings-attached’ offer to the consumer.  To receive this package, the beginner simply visits a local music store and has the coupon validated by the store. A simple authorized store signature and attaching a store business card to the coupon is the entire validation.  This provides the store a great chance to turn that person into a new percussion customer! In addition, any potential new drummer could pick-up their free book or DVD and a pair of sticks on November 6^th at any one of the 15 participating Five Star Drum Shops across the country that are hosting a BIG BEAT! Event. The Big Beat event is billed as the world’s largest multi-city drum set event. Complete details are available at www.fivestardrumshops.com”

Billy Cuthrell, PMC Advisory Board Member and owner of Progressive Music Center commented,

“The PMC is actively integrating and making social media a much larger part of our organization’s strategy to reach a broader, youth oriented market. This integral component works with our print media ads and partners to drive the interested consumer into the music retail environment for the first time, allowing the retailer to gain access to this new customer now emerging. The retailer can then gage the customer’s interests and how they can serve them, collect customer email, Facebook and other contact information for future follow-up. The entire percussion industry and each of our PMC Members benefit from this turn-key promotional campaign. By reaching new audiences through social media combined with our print ads, and motivating them to get started with free-stuff from the PMC, we have served all of our PMC Members, all music retailers and the entire population.”

Music industry trade publications are supporting this annual market development campaign by including the full-page color advertisement informing the retailer about the campaign. The print media campaign will also inform the retailers about the other PMC programs and the many other tools available to them in becoming pro-active in developing their own November  International Drum Month store-wide campaign.

Further details about the International Drum Month campaign are developing daily and all interested parties are encouraged to visit the PMC website (www.playdrums.com) after October 15th for more details as they evolve by clicking on 2011 International Drum Month.

Percussion Marketing Council (PMC) The PMC is the percussion industry’s official trade association comprised of members representing the manufacturing, distribution and publishing facets of the percussion world. Founded in 1995, the non-profit all volunteer organization consists of an Executive Committee and Advisory Board dedicated to increasing public awareness of drums and drumming while creating educational and market development programs and campaigns which reach all audiences and benefit music retail merchants in all regions. The PMC has been a consistent recipient of the NAMM Foundation, receiving annual funding for the Percussion in the Schools, Roots of Rhythm programs and other music making campaigns and initiatives.

Members of the Percussion Marketing Council include: Alfred Publishing, Clevelander Drum Company, Dream Cymbals & Gongs, Drum Business Magazine, DRUM!, Ethnomusic, Inc, Gibraltar Hardware, Gon Bops, Gretsch Drums, Hal Leonard Corporation, Hudson Music, King Kong Kases, KMC Music, KoSA Educational, Latin Percussion, Los Cabos Drum Sticks, May International, Modern Drummer Magazine, Musicorp, Music With Colors, Pearl Drums, Pro Mark, Progressive Music Center, Remo, Roland, Sabian, Toca Percussion, Traps Drums, Universal Percussion, Vater Percussion, Yamaha, Zildjian. 

For further information about the Percussion Marketing Council and programs:

Percussion Marketing Council; P.O. Box 33252; Cleveland, OH 44133          Phone: 440-582-7006

Email: kbdustman@aol.com    Web: www.playdrums.com    www.rootsofrhythm.net

http://www.youtube.com/watch?v=iHwB_ShHAJU

Jen Lowe – Vater Cajon Brush Demo

http://www.youtube.com/watch?v=yy-V_BTBUqo

Mike Mangini (Dream Theater)- Vater Slick Nut Demo

http://www.youtube.com/watch?v=MFFdikTwPmg

Jen Lowe – Practice Pad Demo

http://www.youtube.com/watch?v=OoHTfwn_O8Q

Jimmy Pemberton Ear Plugs Lesson

http://www.youtube.com/watch?v=Oa2k5-JU12Q

Steve Fidyk – Selecting Sticks

http://www.youtube.com/watch?v=BNCcmqda0es

CLEVELAND, OH (June 30, 2011)—The Percussion Marketing Council (PMC) recently announced that the organization was one of 35 recipients nationwide to receive a NAMM Foundation 2011-2012 program grant.

The PMC’s “PERCUSSION! The Rhythm of Life Through Making Music” funding will help the further development and growth of the organization’s current Percussion In The Schools and Roots of Rhythm Programs.

Percussion In The Schools is an educational in-school performance program targeted to introduce and provide professional percussion playing experiences to elementary through high school levels. Interactive concerts are presented to the complete school student body, inspiring children with first-time percussion instruction by PMC qualified professional facilitators and ensembles. During 2010 more than 32 in-school concerts were conducted by the PMC, reaching more than 11,000 students who experienced percussion for the first time.

Roots of Rhythm produces multiple teacher/trainer workshops throughout the U.S. while working with a variety of educational venues including MENC, House of Blues Foundation and others. The program also provides week-long summer seminars by Roots of Rhythm author, Dr. Craig Woodson. Each event creates significant teacher and trainer enrollments, allowing teachers to bring immediately applicable percussion learning and building curriculums to the classroom. This has reached tens of thousands of students since its  creation and launch seven years ago.

Co-Executive Director, Karl Dustman states, ”Speaking for the entire PMC Membership and its officers, we are thrilled to receive NAMM Foundation funding for these two extremely important programs that bring PERCUSSION into so many schools and connect with teachers at all grade levels. Without NAMM’s support we would not be able to continue or grow these programs with bring such tremendous impact for making music through Percussion.”

About the Percussion Marketing Council

Formed in 1995, the Percussion Marketing Council (PMC) is the percussion industry’s trade organization. Its members are drum and percussion manufacturers, distributors, publishers and educational organizations which are governed by a board made up from a representative group of its members. The non-profit organization has a mission to actively promote the many benefits of drumming to the general public. By working together as a group of related firms in a non-competitive and cooperative manner, the PMC is creating more players and is assuring continuous development of more and new drummers.

For more information about the PMC and its programs, visit www.playdrums.com and www.rootsofrhythm.net.

About the NAMM Foundation NAMM Foundation’s Grants Aim to Create More Music Makers

The NAMM Foundation is a nonprofit organization with the mission of advancing active participation in music making across the life span by supporting scientific research, philanthropic giving and public service programs from the international music products industry. For more information about the NAMM Foundation, please visit www.nammfoundation.org.

For more information about the NAMM Foundation’s grants and scholarships, e-mail grants@namm.org.