Archive for the ‘Press Releases’ Category
Percussion Marketing Council Receives NAMM Foundation Grant to Support Percussion In The Schools and Roots of Rhythm Programs
August 31st, 2011
CLEVELAND, OH (June 30, 2011)—The Percussion Marketing Council (PMC) recently announced that the organization was one of 35 recipients nationwide to receive a NAMM Foundation 2011-2012 program grant.
The PMC’s “PERCUSSION! The Rhythm of Life Through Making Music” funding will help the further development and growth of the organization’s current Percussion In The Schools and Roots of Rhythm Programs.
Percussion In The Schools is an educational in-school performance program targeted to introduce and provide professional percussion playing experiences to elementary through high school levels. Interactive concerts are presented to the complete school student body, inspiring children with first-time percussion instruction by PMC qualified professional facilitators and ensembles. During 2010 more than 32 in-school concerts were conducted by the PMC, reaching more than 11,000 students who experienced percussion for the first time.
Roots of Rhythm produces multiple teacher/trainer workshops throughout the U.S. while working with a variety of educational venues including MENC, House of Blues Foundation and others. The program also provides week-long summer seminars by Roots of Rhythm author, Dr. Craig Woodson. Each event creates significant teacher and trainer enrollments, allowing teachers to bring immediately applicable percussion learning and building curriculums to the classroom. This has reached tens of thousands of students since its creation and launch seven years ago.
Co-Executive Director, Karl Dustman states, ”Speaking for the entire PMC Membership and its officers, we are thrilled to receive NAMM Foundation funding for these two extremely important programs that bring PERCUSSION into so many schools and connect with teachers at all grade levels. Without NAMM’s support we would not be able to continue or grow these programs with bring such tremendous impact for making music through Percussion.”
About the Percussion Marketing Council
Formed in 1995, the Percussion Marketing Council (PMC) is the percussion industry’s trade organization. Its members are drum and percussion manufacturers, distributors, publishers and educational organizations which are governed by a board made up from a representative group of its members. The non-profit organization has a mission to actively promote the many benefits of drumming to the general public. By working together as a group of related firms in a non-competitive and cooperative manner, the PMC is creating more players and is assuring continuous development of more and new drummers.
For more information about the PMC and its programs, visit www.playdrums.com and www.rootsofrhythm.net.
About the NAMM Foundation NAMM Foundation’s Grants Aim to Create More Music Makers
The NAMM Foundation is a nonprofit organization with the mission of advancing active participation in music making across the life span by supporting scientific research, philanthropic giving and public service programs from the international music products industry. For more information about the NAMM Foundation, please visit www.nammfoundation.org.
For more information about the NAMM Foundation’s grants and scholarships, e-mail grants@namm.org.
PMC Announces Percussion In The Schools 2011 Dealer Promotion with International Celebrity Drummer Keith Carlock
August 1st, 2011
The Percussion Marketing Council (PMC), in conjunction with internationally recognized drummer Keith Carlock, announced its Percussion In The Schools (PITS) Dealer program for 2011.
Building on the success of the 2010 “Win Chad Smith” campaign, PMC is following up this year by inviting NAMM retail music dealers to nominate a school district for hosting a Keith Carlock all-school percussion concert assembly. The all-school general assembly concert program is targeted to junior high and high school audiences in the dealer’s local market.
NAMM member retailers will nominate their local school district for the nationally promoted event indicating why their school district should host the PITS/Keith Carlock event to be held at the school in October 2011. All electronic nominations of 300 words or less can be submitted to a special PMC e-mail address WinKeith1@aol.com. All dealer school nominations should include complete school contact and student population information about the school. The PMC’s Executive Committee’s review of each submission will result in awarding one school a Keith Carlock Educational appearance based on the recommendation of the dealer. Deadline for school nominations is September 15. Through a generous grant from the NAMM Foundation, the PMC has been able to grow this program consistently since its launch in 2007. The PMC’s utilization of Chad Smith, a multi-Grammy Award-winning artist and drumming industry ambassador, brought international attention to this PMC educational program in 2010. The organization’s mission of connecting music retailers, schools, and students in an educational first-time drumming experience, benefits every student in attendance, the entire school’s music department and the local retail music dealer. This market development initiative will bring national awareness to all percussion product categories and the entire music products industry. Keith Carlock is an internationally acclaimed drummer who has recorded and/or toured with a variety of musical luminaries, such as Sting, Steely Dan, James Taylor, Diana Ross, Faith Hill, and many more. In Modern Drummer’s 2009 Reader’s Poll, Mr. Carlock was voted number one in three categories: pop drummer, fusion drummer, and all-around drummer. In addition to studio work and live performance, he has also released an instructional DVD, The Big Picture.
Percussion in the Schools (PITS), Launched in 2007, continues to be one of the PMC’s most successful outreach in-school activities. As a result of the NAMM Foundation’s continued support and funding of this program through the PMC, the educational interactive program has annually developed the number of schools where in-school general assembly concert programs are conducted under the direction of PMC approved regional facilitators. The program reports over 60 in-school percussion concerts during the 2010-2011 school year, bringing drums and drumming to the forefront to over 26,000 students in grades 3-12, Each hosting school’s audience experienced hands-on introductory instruction in a variety of percussion instruments and accessories.
Percussion Marketing Council (PMC) The PMC is the percussion industry’s official trade association comprised of members representing the manufacturing, distribution and publishing facets of the percussion world. Founded in 1995, the non-profit all volunteer organization consists of an Executive Committee and Advisory Board dedicated to increasing public awareness of drums and drumming while creating educational and market development programs and campaigns which reach all audiences and benefit music retail merchants in all regions. The PMC has been a consistent recipient of the NAMM Foundation, receiving annual funding for the Percussion in the Schools program and other music making campaigns and initiatives.
Members of the Percussion Marketing Council include: Alfred Publishing, Clevelander Drum Company, Dream Cymbals & Gongs, Drum Business Magazine, DRUM!, Ethnomusic, Inc, Gibraltar Hardware, Gon Bops, Gretsch Drums, Hal Leonard Corporation, Hudson Music, King Kong Kases, KMC Music, KoSA Educational, Latin Percussion, Los Cabos Drum Sticks, May International, Modern Drummer Magazine, Musicorp, Music With Colors, Pearl Drums, Pro Mark, Progressive Music Center, Remo, Roland, Sabian, Toca Percussion, Traps Drums, Universal Percussion, Vater Percussion, Yamaha, Zildjian.
For further information about the Percussion Marketing Council and programs:
Percussion Marketing Council;
P.O. Box 33252;
Cleveland, OH 44133
Phone: 440-582-7006
Email: kbdustman@aol.com
Web: www.playdrums.com
www.rootsofrhythm.net
PMC Announces Appointments of Bob Jespersen and David Jewell as New Executive Officers
July 29th, 2011The Percussion Marketing Council (PMC) is pleased to announce the appointment of BOB JESPERSEN and DAVID JEWELL as Executive Officers of the Percussion Marketing Council, effective immediately. The four PMC Officers serve as equal Co-Executive Directors, each responsible for specific areas of guidance, direction and benefit to all PMC Members and the Percussion Industry.
Bob Jespersen
Bob Jespersen is the National Call Center Director/Regional Sales Manager for KMC Music, Inc., headquartered in Bloomfield, CT. Bob’s 30 year career with KMC Music includes diverse sales and customer service management positions throughout the U.S. Bob brings a wealth of experience with all PMC programs as he has spearheaded the use of many PMC activities, helping dealers realize the benefits of utilizing the PMC programs and initiatives to create more drummers and customers. Through his instant recognition with retailers throughout the country, he will assume the responsibilities for PMC retailer development activities, bringing the many PMC programs, campaigns and promotions to the complete awareness of the national music retail dealer.
Dave Jewell
David Jewell is the Marketing Manager of Yamaha Drums, headquartered in Buena Park, CA. Dave brings years of percussion industry experience as a full-time player, over 14 years with Milano Music in Arizona and the past 13 years with Yamaha. He will assume direction over the PMC’s marketing strategies. He will begin direct involvement of the 2011 International Drum Month campaign and this fall’s National Percussion in the Schools Celebrity Concert.
Percussion Marketing Council Board consists of the following individuals volunteering and serving the PMC—Executive Officers: Brad Smith (Industry Relations), David Jewell (Marketing-Promotions), Bob Jespersen (Retailer Program Application & Development), Karl Dustman (Headquarter Operations/ Financial-Legal-Membership). Advisory Board: Billy Cuthrell (Event Marketing, Website, Promotions), Phil Hood (New Membership Development), Dr. Craig Woodson (Roots of Rhythm, Program Director), Brian LaRue (New Membership Development).
With a full team of Executive Officers now in place, the PMC will move forward in reviewing and filling THREE Advisory Board vacancies from the membership.
Percussion Marketing Council (PMC) The PMC is the percussion industry’s official trade association comprised of members representing the manufacturing, distribution and publishing facets of the percussion world. Founded in 1995, the non-profit all volunteer organization consists of an Executive Committee and Advisory Board dedicated to increasing public awareness of drums and drumming while creating educational and market development programs and campaigns which reach all audiences and benefit music retail merchants in all regions. The PMC has been a consistent recipient of the NAMM Foundation, receiving annual funding for the Roots of Rhythm and Percussion in the Schools programs and other music making campaigns and initiatives.
Members of the Percussion Marketing Council include:
Alfred Publishing, Clevelander Drum Company, Dream Cymbals & Gongs, Drum Business Magazine, DRUM!, Ethnomusic, Inc, Gibraltar Hardware, Gon Bops, Gretsch Drums, Hal Leonard Corporation, Hudson Music, King Kong Kases, KMC Music, KoSA Educational, Latin Percussion, Los Cabos Drum Sticks, May International, Modern Drummer Magazine, Musicorp, Music With Colors, Pearl Drums, Pro Mark, Progressive Music Center, Remo, Roland, Sabian, Toca Percussion, Traps Drums, Universal Percussion, Vater Percussion, Yamaha, Zildjian.
For further information about the Percussion Marketing Council and programs:
Percussion Marketing Council;
P.O. Box 33252;
Cleveland, OH 44133
Telephone: 440-582-7006
Email: kbdustman@aol.com
Web: www.playdrums.com
www.rootsofrhythm.net
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