2011 International Drum Month Campaign Gearing Up!
Percussion Marketing Council Announces International Drum Month Campaign and Dealer Activity
September 12, 2011, Cleveland, OH—International Drum Month is celebrating its 16th year with a special program to serve two specific purposes: create more new drummers and provide an incentive to have them go into their local music store or drum shop.
Aspiring drummers will have the opportunity to receive a free Beginner’s Package which includes a pair of drumsticks and an instructional book or DVD designed for beginners which are donated by PMC member companies. The drum sticks are provided by Promark, Vater, and Zildjian. and instructional materials are provided by Alfred Publishing, Hal Leonard Corporation and Hudson Music. The coupon is available through a number of consumer magazines or on our website by clicking here.
Dave Jewell, PMC Executive Committee member and marketing manager of Yamaha Drums noted, “This is a ‘no-strings-attached’ offer to the consumer. To receive this package, the beginner simply visits a local music store and has the coupon validated by the store. A simple authorized store signature and attaching a store business card to the coupon is the entire validation. This provides the store a great chance to turn that person into a new percussion customer! In addition, any potential new drummer could pick-up their free book or DVD and a pair of sticks on November 6th at any one of the 15 participating Five Star Drum Shops across the country that are hosting a BIG BEAT! Event. The Big Beat event is billed as the world’s largest multi-city drum set event. Complete details are available at www.fivestardrumshops.com”
Billy Cuthrell, PMC Advisory Board Member and owner of Progressive Music Center commented,
“The PMC is actively integrating and making social media a much larger part of our organization’s strategy to reach a broader, youth oriented market. This integral component works with our print media ads and partners to drive the interested consumer into the music retail environment for the first time, allowing the retailer to gain access to this new customer now emerging. The retailer can then gage the customer’s interests and how they can serve them, collect customer email, Facebook and other contact information for future follow-up. The entire percussion industry and each of our PMC Members benefit from this turn-key promotional campaign. By reaching new audiences through social media combined with our print ads, and motivating them to get started with free-stuff from the PMC, we have served all of our PMC Members, all music retailers and the entire population.”
Music industry trade publications are supporting this annual market development campaign by including the full-page color advertisement informing the retailer about the campaign. The print media campaign will also inform the retailers about the other PMC programs and the many other tools available to them in becoming pro-active in developing their own November International Drum Month store-wide campaign.
Further details about the International Drum Month campaign are developing daily and all interested parties are encouraged to visit the PMC website (www.playdrums.com) after October 15th for more details as they evolve by clicking on 2011 International Drum Month.
Percussion Marketing Council (PMC) The PMC is the percussion industry’s official trade association comprised of members representing the manufacturing, distribution and publishing facets of the percussion world. Founded in 1995, the non-profit all volunteer organization consists of an Executive Committee and Advisory Board dedicated to increasing public awareness of drums and drumming while creating educational and market development programs and campaigns which reach all audiences and benefit music retail merchants in all regions. The PMC has been a consistent recipient of the NAMM Foundation, receiving annual funding for the Percussion in the Schools, Roots of Rhythm programs and other music making campaigns and initiatives.
Members of the Percussion Marketing Council include: Alfred Publishing, Clevelander Drum Company, Dream Cymbals & Gongs, Drum Business Magazine, DRUM!, Ethnomusic, Inc, Gibraltar Hardware, Gon Bops, Gretsch Drums, Hal Leonard Corporation, Hudson Music, King Kong Kases, KMC Music, KoSA Educational, Latin Percussion, Los Cabos Drum Sticks, May International, Modern Drummer Magazine, Musicorp, Music With Colors, Pearl Drums, Pro Mark, Progressive Music Center, Remo, Roland, Sabian, Toca Percussion, Traps Drums, Universal Percussion, Vater Percussion, Yamaha, Zildjian.
For further information about the Percussion Marketing Council and programs:
Percussion Marketing Council; P.O. Box 33252; Cleveland, OH 44133 Phone: 440-582-7006